Visual merchandising is the use of various constructs, usually organised within a shop window, to advertise a new product or event.
Materials such as neon, LEDs, light boxes, vinyl and printed graphics can all shine a light on a new clothing line or sale and help bring in more customers.
A1 DeSIGNS is one of the UK’s leading VM specialists – with years of experience. For window displays it is usually a non-permanent, often seasonal type of product. However, all products that we manufacture are made using high-quality materials and manufacturing methods so can be reused and products made for within the store as permanent features are manufactured to have a long lifespan.
We’ve found visual merchandising to be a very powerful marketing and sales technique for our clients – showcasing their products or services in a visually appealing manner.
For window displays it is usually a non-permanent, often seasonal type of product. However, all products that we manufacture are made using high-quality materials and manufacturing methods so can be reused and products made for within the store as permanent features are manufactured to have a long lifespan.
Here, are what we believe, are the main benefits of visual merchandising:
Visual merchandising is eye catching
With bright colours, lights and the option of adding animation, you can attract the attention of passersby with ease.
Variety
With different types of lighting, different materials, colours, and finishes available, you can create a stunning display no matter what time of year or theme.
Brand Image and Recognition
Effective visual merchandising helps reinforce the brand’s identity and message. Consistent displays and themes across various channels, such as physical stores, online platforms, and advertisements, contribute to brand recognition and recall.
Increased Foot Traffic
Eye-catching window displays or storefronts can attract passersby and potential customers, increasing foot traffic into the store.
Versatile
Whether it is isolated to a shop window, or used throughout the year in store to display products, visual merchandising can be used anywhere.
Check out more of our articles here. And please drop us a line if you’d like to chat about any of the details we’ve covered or to find out more about industrial signs.
